The Illusion of Choice

Price: 32.00lv. €16.36

Code:

9780857199744
Weight:

0.000 Kgs

Richard Shotton

Bookbinding:

Paperback
Pages:

216
Author:

Richard Shotton
Dimensions:

13.6x21.6
Publication date:

2/03/2023
Language:

английски

Available

Add to wishlist

Brand: Macmillan

Send to friend

Rate this product

Compare

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. You simply cannot afford to miss The Illusion of Choice.

Terms & Conditions

You can find a book that interests you browsing the categories or using the search engine.

Site registration is not mandatory.

The delivery cost to Bulgaria is fixed and does not depend on the number and weight of the books ordered - 5.90 lv for a courier delivery and 4.90 lv to Econt office. Orders over 42.00 lv are delivered for free if the order is dispatched at once. In cases where the order is over 42.00 lv and part of the books are with 30 or 60-day-delilvery term, then the free delivery is applied to the books in stock, and the rest is dispatched with the usual price - 5.90 lv for a courier delivery and 4.90 lv to Econt office. If the customer wants to have all the books dispatched together, then they should request that in the Special Instructions field.

Usual delivery time - 2-3 working days for items in stock.

- for individual orders - 20 days for English titles and 25 days for German titles.

Prolonged delivery time - rarely needed up to 20 days for delivery of books available online and up to two months for individual orders. In these cases the customer is promptly informed about the changes in the delivery time.

We accept payment by cash - paid to the courier upon receipt of the books and bank transfer.

Please contact us for further details if you wish to pay with a bank tansfer.

The amount you pay is equal to the price of the ordered goods with delivery costs. This amount represents an advance in the sense of Art. 53, par. 1 of the Law on Consumer Protection, for which you give consent by clicking the "Finalize order" button.

Returns

You may return your order within 14 days from the day of purchase, under the following conditions:

1. The book is intact, without injuries, scratches or external damage;

2. There are no torn pages;

3. There are no damages caused by the customer due to careless transportation or misuse;

4. Where there are supplies or accessories included, they are intact in their original packaging;

5. The transportation costs for the return of the order are covered by the customer.