Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, our brains are flawed instruments. So, how can we do better?
In Decisive, Chip and Dan Heath draw on cutting-edge psychological research to introduce a four-step process designed to counteract these biases. They reveal how we can stop the cycle of agonizing over our decisions, how can we make group decisions without destructive politics, and how to ensure that we don't overlook precious opportunities to change our course. Along the way, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers.
Written in a compulsively readable style, Decisive takes us on a tour from a rock star's ingenious decision-making trick, to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions, in order to offer fresh strategies and practical tools that will enable you to make better choices. Because the right decision, at the right moment, can make all the difference.
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The delivery cost to Bulgaria is fixed and does not depend on the number and weight of the books ordered - 5.90 lv for a courier delivery and 4.90 lv to Econt office. Orders over 42.00 lv are delivered for free if the order is dispatched at once. In cases where the order is over 42.00 lv and part of the books are with 30 or 60-day-delilvery term, then the free delivery is applied to the books in stock, and the rest is dispatched with the usual price - 5.90 lv for a courier delivery and 4.90 lv to Econt office. If the customer wants to have all the books dispatched together, then they should request that in the Special Instructions field.
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